Vichy Super Panel

Vichy was looking for a partner to create and launch a custom program across multiple Sku's but not loose the ability to target at a granular level.  During the course of this campaign a complex consumer profiling matrix was used in conjunction with our analytics platform to seamlessly deliver the activation with a very tight execution window.

Results

  • Engagement: 6% on Instagram
  • Amplification: 203% on Twitter
  • Recommend to a Friend: 90%
  • Reviews: 8,000+ reviews  
  • Syndication: Yes
  • All targets were exceeded targets and ongoing organic reviews are being submitted